Nova Insights

Nova Insights is a Kentville, Nova Scotia-based full service market research and evidence-based consulting firm providing services to companies across Canada and the United States.
Our research falls into five broad categories:

Employee Satisfaction Research

Nova Insights can be the independent, third party employees need to be honest with how they feel about their employer, their work environment, and their supervision. Organizations can then receive aggregate results with an analysis that can provide direction toward building a more inspiring and cooperative work environment.

Customer Satisfaction Research

Nova Insights can survey or hold group discussions among your customers about your organization, your products, services, or perhaps a new offering you may have. You can then learn what is on the minds of your customers. What are their reactions? What are their impressions of you? What would they change?

Public Opinion

Understanding not only what people really think, but why they think a certain way starts with a professionally and carefully designed research methodology. Our long experience in using advanced analytic techniques allows us to report trends and themes that lie beneath the surface of what is being said.

Market Research

Nova Insights has worked for large and small players across a variety of industries, including telecommunications, energy, retail, online services, politics, music distributors, television networks, municipalities, gaming regulators, and sports leagues to uncover and dig deep into customer insights and market information.

Omnibus Surveys

Nova Insights' Opinion Pulse Online omnibus survey can be used to measure brand awareness, brand perceptions, benchmark advertising, or track public opinion on a variety of issues. This survey tool provides an accurate, affordable, and efficient research solution by allowing clients to share the overhead cost of the survey without sharing results. Plus, free subscription means no long-term commitments and the flexibility to purchase questions only when you need them. Individual questions start at just $350.

Nova Insights' methodologies include:
Telephone surveys
Web surveys
In-person focus groups, IDIs, diads, triads
Online focus groups
Online discussion threads

Nova Insights' topics include (but are not limited to):
Public opinion (e.g., citizen feedback, public policy, political surveys)
Customer and employee satisfaction surveys
Advertising evaluation studies
Packaging and labeling tests
Market feasibility studies
Brand positioning research